Sky Vantage is the second project I’ve worked on with Ben, who took the time to truly understand the essence of our brand so that LogoMojo could design accordingly. The design outcome was fantastic—especially considering I gave very little direction on what I wanted, though I had clear examples of what I didn’t want. I have no doubt that this strong result was due to Ben’s approach: taking the time to understand the work we do, our brand, and how we want to be perceived by our clients.
As a small business, I was largely unfamiliar with graphic design and how things should be presented. But as I learned more throughout the journey and asked questions, Ben guided me through the process step-by-step, always with patience, professionalism, and friendliness. Our business is very visual, with non-technical clients who often require complex graphic representations of scenarios. With that in mind, I’ve already spoken with Ben about ongoing commissioned work to support our storytelling.
Alex S.
Sky Vantage Director
The Brief
Sky Vantage, a new startup specialising in cutting-edge aerial drone technology and LiDAR-based 3D render scans for development sites, sought a distinctive brand identity to differentiate itself from competitors with outdated or overly literal branding. The key objectives for this new logo design were to create a modern, sleek logo that effectively communicated Sky Vantage's innovative approach and future aspirations.
Sky Vantage
Elevating Insights. Grounding Results.
The Solution
My solution for the Sky Vantage brand mark is a unique, abstract design that cleverly integrates the company's initials, 'S' and 'V', with a visual representation of a drone's winding flight path. Additionally, the design subtly alludes to the colourful layers produced by LiDAR scans, hinting at their core technology.
To create a visually dynamic and versatile brand, I selected a vibrant, warm colour palette contrasted with a darker, muted blue. This combination allows for impactful colour pairings across various marketing materials. The chosen typography is AVAPORE, a modern font with strong visual connections to both aviation and technology, perfectly aligning with Sky Vantage's industry and forward-thinking vision. This sleek logo effectively captures the essence of Sky Vantage, projecting innovation and professionalism.