Services Provided
Logo Design, Basic Website Design, Brand Style Guide
We at GTCASA couldn't be more thrilled with the work Ben at LogoMojo delivered for our organisation. He took on the task of modernising our brand with real enthusiasm, and the results have been simply brilliant. The process of working with Ben was seamless. He really took the time to understand what we were about and what we wanted to achieve. The 'feel' of the entire experience was collaborative and creative – he listened to our input and offered insightful suggestions that truly elevated the final designs.
The new logo is bright, fresh, and feels completely relevant to who we are now. And the website? It's a game-changer! Since Ben's work went live, we've seen a substantial growth in our membership base, allowing us to appeal to a much wider audience. Ben's expertise has not only given GTCASA a fantastic new look but has also had a tangible impact on our reach and success. We wholeheartedly recommend LogoMojo to anyone looking to bring their brand to life, or for top-notch design work and a thoroughly positive experience.
Josh C
GTCASA President
The Brief
The Gifted & Talented Children’s Association of South Australia (GTCASA), a long-established organisation dedicated to fostering the potential of gifted children through enriching experiences, learning, and community, sought a rebrand to reflect their modern inclusivity and broaden their reach. Their existing branding no longer aligned with their growth objectives. The key requirement was a new logo that would modernise GTCASA, conveying a welcoming atmosphere, a strong sense of community, and a playful spirit, appealing to children, parents, and educational organisations.
The Gifted & Talented Children's Association of South Australia
Bringing new life to a great organisation
The Solution
My solution involved an in-depth exploration of concepts centred around learning, giftedness, and community. Ultimately, we identified the children themselves as the core focus of this branding project.
The resulting logo design embraces playfulness and a touch of delightful imperfection to capture a child-like connection. Cleverly utilising negative space, the design subtly forms a lowercase ‘g’. The carefully curated colour palette was specifically chosen with neurodiversity in mind, acknowledging a significant portion of GTCASA's membership. The hues are slightly muted and gender-neutral, predominantly featuring calming greens and blues, accented by touches of dusty pink and orange. This modern logo effectively embodies GTCASA's welcoming and community-focused ethos while maintaining a playful and approachable aesthetic.