<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Logo Mojo]]></title><description><![CDATA[Logo Mojo]]></description><link>https://www.logomojo.com.au/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 19 Jun 2026 07:37:32 GMT</lastBuildDate><atom:link href="https://www.logomojo.com.au/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[There's a science behind your favourite fonts and colours]]></title><description><![CDATA[Choosing a visual direction for your business can feel like you are trying to pick your favourite child. You might find yourself stuck between a navy blue that feels "safe" and a forest green that feels "on-trend." I understand that pressure, especially when you know these choices will represent you for years. To move beyond personal taste, we need to look at design as a series of psychological triggers. Paul Rand, the designer behind the IBM and ABC logos, once said that design is the silent...]]></description><link>https://www.logomojo.com.au/post/there-s-a-science-behind-your-favourite-fonts-and-colours</link><guid isPermaLink="false">6a0532be2fe6e98eed48b4ad</guid><pubDate>Thu, 14 May 2026 02:42:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7f354b_ba87508f1bec4634a17c81a8e33664d6~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ben O&apos;Donohoe</dc:creator></item><item><title><![CDATA[Branding vs. Marketing: Knowing the difference]]></title><description><![CDATA[It is completely understandable if you feel a bit confused about where branding ends and marketing begins. I see many business owners use these terms as if they are the same thing, which often leads to a lot of wasted energy and a marketing budget that doesn't quite hit the mark. If you have ever felt like your ads are shouting into a void, the problem might not be your marketing at all. To get the best results, we need to distinguish between the two. Think of it this way: branding is the...]]></description><link>https://www.logomojo.com.au/post/branding-vs-marketing-knowing-the-difference</link><guid isPermaLink="false">6a052e14e8ad7aab1e60972a</guid><pubDate>Thu, 14 May 2026 02:24:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7f354b_2041d63daf9f43b494404b71bc3c71d3~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ben O&apos;Donohoe</dc:creator></item><item><title><![CDATA[Why your logo is only the tip of the iceberg]]></title><description><![CDATA[I know how much energy you have likely put into thinking about your logo. It is often the first thing people want to talk about when they start a business, because it is the most visible sign that your dream is becoming a reality. I also know it can be a bit frustrating when a designer starts asking you deep questions about your five-year plan instead of just showing you some sketches. It is important to remember that a logo is not a brand. In the design world, we often talk about the...]]></description><link>https://www.logomojo.com.au/post/why-your-logo-is-only-the-tip-of-the-iceberg</link><guid isPermaLink="false">6a05256e48aeb3fcb243d300</guid><pubDate>Thu, 14 May 2026 01:48:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7f354b_6eb9a1e6a60d475ead8d591f0158a4c4~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ben O&apos;Donohoe</dc:creator></item></channel></rss>